In today's dynamic B2B landscape, achieving sustainable growth requires a data-driven and customer-centric approach. Salesforce Customer 360 emerges as a powerful solution, empowering businesses to gain comprehensive visibility into their customers and enhance their interactions. By adopting a situational analysis methodology, organizations can lev

In today's competitive digital landscape, businesses are increasingly focused on delivering exceptional customer experiences. Apple, renowned for its user-focused approach, exemplifies this trend by leveraging advanced marketing strategies in tandem with platforms like Adobe Experience Manager (AEM). AEM empowers organizations to build highly custo